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Ocean Medallion Passenger Gadget

Cruise Ship Wearable Smart Technology CES January 5, 2017

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Carnival Cruise Lines
Ocean Medallion Cruise Ship Passenger Gadget

Wearable Smart Technology at Consumer Electronics Show (CES)January 5, 2017

On January 5, 2017, at the Consumer Electronics Show (CES), Carnival Cruise Lines's Chief Executive Officer Arnold Donald is exhibiting the new Carnival Cruise Lines' Ocean Medallion. Ocean Medallion is a cruise ship passenger smart, connected, wearable technology for the company's 10 global brands and 101 cruise ships. Ocean Medallion will be used first on Regal Princess when she sails from Fort Lauderdale, Florida on November 12, 2017.

The Ocean Compass down-loadable app can be used by passengers on their personal smart devices such as ipad or iphone and a large portal can be found at numerous areas around he ship. There will also be a small personal portal at the entry to each cabin.


Cruise industry critics fought for legislation detecting passengers who have fallen overboard so they could be quickly "rescued". The Cruise Vessel Security and Safety Act of 2010 (CVSSA) says in part, "The vessel shall integrate technology that can be used for capturing images of passengers or detecting passengers who have fallen overboard, to the extent that such technology is available".". But, a key word in the legislation assumes people have "fallen" overboard.

The truth is 99% of all passengers who went overboard, intentionally jumped or fell overboard during an act of suicidal behavior. Those who intentionally jumped, don't want to be found. They chose to end their life and save their family the cost of burial expenses.

Those who fell during an act of suicidal behavior fit into the Darwin Award category. Darwinism is a theory of biological evolution developed by the English naturalist Charles Darwin (1809-1882) and others, stating that all species of organisms arise and develop through the natural selection of small, inherited variations that increase the individual's ability to compete, survive, and reproduce.

In both cases, the cruise industry is suppose to bear the cost of the technology, the cost of which will be passed onto all passengers. Critics, have had harsh words towards the cruise industry for not implementing the technology, which is already available, quickly enough.

It could be argued that the money for, "technology that can be used for capturing images of passengers or detecting passengers who have fallen overboard", could be better spent on innovations that will improve the cruise experience for all 12 million passengers from North America who cruise each year, not just the handful who willfully or negligently end up in the sea each year.

While Ocean Medallion could in effect assist in knowing somebody has gone overboard and where exactly they were when that incident took place, it will also document which other passengers were near the person on deck when they went overboard. It could potentially document if they were on the balcony or an open deck in the dark and who last was near them at time.

If as critics allege, many people are victims of crimes at sea, Ocean Medallion data could assist with the investigation into those alleged murders, assaults and sexual assaults. This assumes passengers keep their Ocean Medallion on them at all time during the cruise. Somebody who jumps overboard in the middle of the night will circumvent any system in place, no matter how technologically advanced. Though it is a flawed system, which will no doubt evolve as passenger needs evolve, Ocean Medallion is the best concept for passenger ease of movement aboard the ship, we have to date.

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